"Sebi has pointed out the need for more robo advisories in the space to make MFs accessible to the masses -- so we see a business opportunity of $250 million as we now gain access to Mobikwik's 100 million plus customer base," said Kunal Bajaj, founder, Clearfunds. Bajaj will lead Mobikwik’s wealth management business. Bajaj has worked with brokerages such as Goldman Sachs, Credit Suisse and JP Morgan and last headed Jefferies India, before starting his own venture. "We were the first to introduce direct MFs with zero commission online. We use data analytics and automated processes to deliver the best possible investment advice at the lowest cost. Our vision is to bring MFs and wealth management advisory to the masses," said Bajaj.