Founded in 2009, MobiKwik started as a digital payment company, providing a mobile phone-based payment system and digital wallet. Since then, the startup has grown into a digital financial services platform and has a customer base of 100 million. MobiKwik began offering digital insurance on its app last month, the third big launch by the startup this year. The company aims to sell 1.5 million policies by the end of this fiscal year. MobiKwik acquired online mutual fund platform Clearfunds in October to enter the wealth management space, and recently started offering digital lending services.